Which is best for your Marketing? Both ! or Together !!
AdWords is Google’s advertising service which helps websites to be listed at the top of the Search Engine Results Page. This is not a free service and rankings are also depending on your bids. When your website is newly published but optimised for the search engines, you may not see immediate results. This is when paid advertising can help. It is easy to use and budget is controllable. However, your bid will play a role for your advert to appear against your competitors. More you bid for a PPC (pay-per-click) more chance that your advert will appear in the search results. It is best to bid Google’s suggested bid amount.
Organic Search Engine results are harder to achieve and professional skills required. You must optimise the website within Google’s guidelines otherwise there is a chance of being penalised. There are tons of information on the internet about search engine optimisation, but be aware; some of this information are outdated. Google changes algorithm constantly to make search easier for user, as well as forcing websites to adapt to these changes. It is important for a website owner to understand these changes and adapt accordingly.