How to use Social Media Effectively for your business

A personalised course for your business – for up to three individuals from the same company.

In this course, first, we will discuss and find the right Social Media platforms suitable for your business. For the chosen platforms, if you don’t already have an account, we will register one, and study the environment and features.

We will create business pages and set profiles, banner images and make our first posts. This area will be covered in detail as it happens to be the most important. Visually your banners should reflect the nature of your business, and post contents must be interesting and engaging information for the audience.

When your business pages are ready to go, you need the audience. We will identify your target market and the VOICE. So, we will tune up your ‘tone of voice’ to enable effective communication with your audience.

BUT ??? You need the audience ! The audience you will need are the people who are interested in your product or service. We will discuss and schedule a plan to attract these people to engage with you.

We will talk about how to attract the new audience and get them to follow you as well as how to KEEP them interested. Some platforms have opportunities to create or join dedicated groups. We will identify these groups and join them, and introduce you and your business, then schedule a plan for how often you should post on these groups and what to say.

How often you should use Social Media and how much time should you invest in it per day or per week? Depending on demographics and the industry, timing and frequency are important. We will discuss this in detail, and you will also learn how to use Hootsuite, a free platform to manage multiple social media platforms and updates.

We will also cover advertising opportunities within Social Media platforms, and use Social Media to help your main business website’s rankings for the search engines.

At the end of the day, all your questions will be answered, and you will be able to contact us on future dates for those questions that you wished you asked during the course day. There will always be something!

The course is all day from 9.30am to 4.30pm and can be held at your own premises or in our boardroom in Exeter. Up to 3 people from the same company can attend the course at the same time. The cost is £300+vat includes free email support.

To book this course Phone 028 9581 4160 or contact us by email

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